Rebrand • Naming • Branding • Social Strategy
Repositioning a beauty business through a considered rebrand, refined identity and clear strategic direction.
OVERVIEW
Formerly known as Skin & Laser by Diaz, the business underwent a transformation to better reflect its evolving service offering and future direction.
With a growing focus on fat cavitation and advanced facial treatments, alongside a relocation, the brand required a complete repositioning — both visually and strategically.
I worked closely with the client to guide this transition, developing a new name, brand identity and social direction to support the next phase of the business.
DELIVERABLES
Business renaming and brand direction
Logo design and visual identity
Brand positioning and strategy
Social media strategy and content direction
The name Shifa Studio was developed to feel:
Elevated and memorable
Aligned with wellness and transformation
Distinct within a saturated beauty market
Naming & Brand Direction
The visual identity was designed to reflect:
Clean, modern beauty aesthetics
Soft, refined tones
A premium, calming feel
Branding
Direction for content pillars (education, results, trust)
Visual consistency across posts
Positioning around transformation and expertise
The strategy focused on:
Building authority
Creating trust
Attracting the right client demographic
Social Media Strategy
Client Feedback - Shìfa Studio
“Working with Jasmine has been such a seamless and positive experience. She really took the time to understand our brand, our space, and the feeling we wanted to create for our clients.
Her eye for detail and ability to translate that into beautiful, cohesive visuals has elevated how we present ourselves across our platforms. Everything feels more aligned, intentional, and reflective of who we are.
She’s thoughtful, creative, and genuinely cares about her work — we’re so grateful to have worked with her.”
— Sarah
