Website • Branding • Photography • Print • Social Strategy

Launching a boutique dog grooming salon with a warm, considered brand and elevated customer experience.

OVERVIEW

Charlie's On Grand is a boutique dog grooming salon built on a love for animals, community and care.

From the beginning, the vision was to create more than just a grooming service — but a calm, welcoming space where dogs feel safe and owners feel confident leaving their pets in trusted hands.

I was brought in to support the full business launch, creating a cohesive brand and customer experience across digital, in-store and marketing touchpoints.

DELIVERABLES:

  • Website design and build

  • Brand direction and visual identity

  • On-site photography and content creation

  • Social media strategy

  • Price lists and service menus

  • Business cards and print collateral

QUICK STATS:

  • ↑ 211K+ content views generated

  • ↑ 18.6K+ page visits (+100%)

  • ↑ 6K+ engagement actions (+100%)

  • ↑ 544 new followers (+100%)

  • ↑ 1,315 Google interactions (local discovery growth)

The website was designed to feel:

  • Soft and welcoming

  • Easy to navigate

  • Reflective of the calm, caring experience of the salon

Key features:

  • Clear service breakdown (grooming, wash, tidy-ups)

  • Simple booking flow

  • Friendly, approachable copy

  • Mobile-first design

Website

  • Service and pricing menus

  • Business cards

  • In-store touchpoints

Print

All imagery was captured to reflect the personality of the brand and space.

Focus areas:

  • Dogs during grooming

  • Calm, clean salon environment

  • Detail shots (tools, textures, finishes)

  • Candid, personality-driven moments

Photography

  • Direction for visual content and tone

  • Positioning around care, trust and personality

  • Focus on showcasing real dogs and real results

The strategy was designed to:

  • Build local awareness

  • Create an emotional connection

  • Encourage repeat bookings

Social Media Strategy

Client Feedback - Charlie’s on Grand

“Jasmine has been amazing to work with. She really understands the hospitality space and knows how to bring a brand to life in a way that feels genuine and engaging for our customers.

From social media and design to campaign ideas, she’s been creative, reliable, and always willing to go the extra mile. Her attention to detail and ability to capture the feel of our venue has made a real difference.

We love working with her and couldn’t recommend her enough.”

— Jess & Leeanne

Let’s create something strategic, refined and built to grow with your business.

Work with me