Branding • Website • Fleet Signage • Strategy
Building a strong, credible brand and digital presence for a diesel services company supporting Australia’s mining industry.
OVERVIEW
Auswide Diesel Services is a heavy diesel maintenance provider supporting Australia’s mining industry, specialising in the repair, maintenance and overhaul of earthmoving equipment.
As a newly established business, they required a complete brand identity and digital presence that reflected their expertise, reliability and industry professionalism.
I was engaged to develop the brand from the ground up — creating a cohesive identity across digital, physical and on-site touchpoints.
DELIVERABLES:
Logo design and full brand identity
Brand direction and visual system
Website design and build
Fleet signage design
Visual consistency across all brand touchpoints
The branding was designed to reflect:
Strength and reliability
Industrial professionalism
A clean, modern aesthetic suited to the mining sector
Branding
Fleet signage was designed to ensure:
Strong visibility on-site and on the road
Consistent branding across vehicles
A bold and recognisable presence in industrial environments
Fleet Signage
The website was built to clearly communicate services, capabilities and expertise.
Key features:
Clear service breakdown (Field Service, Shutdown, Labour)
Strong, direct messaging
Clean and easy navigation
Mobile-optimised structure
Professional, no-frills design aligned with industry expectations
Website
Full setup and optimisation
Business information, services and imagery
Supporting local discoverability and search presence
This created an important foundation for:
Local SEO
Customer trust
Ongoing enquiries
Google Business
Client Feedback - Auswide Diesel Services
“Jasmine was great to work with — she understood what we needed straight away and delivered clean, professional designs that suited our brand.
Quick turnaround, easy communication, and no fuss. Would definitely recommend.”
— Justin
