Branding • Strategy • Social Media • Business Launch
Launching a traditional signwriting business with a brand that honours heritage craftsmanship while positioning it for modern growth.
OVERVIEW
Ol Skool Signs was founded by Zim, a highly skilled signwriter with decades of experience in truck signage, freehand pinstriping and gold leaf work.
With a career spanning back to 1988, the business needed a brand and digital presence that reflected both the craftsmanship and legacy behind the work, while also appealing to a modern audience.
I worked closely with Zim to bring the business to life from the ground up, developing a complete brand identity, launch strategy and digital presence.
DELIVERABLES:
Logo design and brand identity
Brand direction and visual strategy
Business launch support
Facebook page setup and content direction
Google Business Profile setup and optimisation
Uniform design and branded apparel
Branding
The branding was designed to reflect:
Heritage and craftsmanship
Bold, timeless typography
A strong, recognisable presence suited to the transport industry
The direction balances old-school signwriting roots with a clean, modern execution.
Social Media
Facebook business page setup
Foundational content to establish presence
Directions for showcasing work and attracting local clients
The focus was on authenticity, letting the craftsmanship and experience speak for themselves.
Uniforms
Branded uniforms were created to ensure a consistent and professional appearance on-site, reinforcing brand recognition and credibility.
Google Business
Full setup and optimisation
Business information, services and imagery
Supporting local discoverability and search presence
This created an important foundation for:
Local SEO
Customer trust
Ongoing enquiries
Client Feedback - Ol Skool Signs
“Jasmine has been a massive help across design and branding for Ol’ Skool Signs. She just gets it , clean, bold visuals that actually suit the work we do and speak to our customers.
She’s easy to work with, quick to turn things around, and always brings ideas to the table that make the end result better. Whether it’s signage concepts, branding, or general design work, she takes the time to get it right.
Good attitude, good eye, and gets the job done properly, couldn’t ask for more.”
- Zim / aka Dad
