Campaigns • Social Media • Email Marketing • Content • Strategy

Driving membership growth, increasing engagement and elevating the club’s digital presence through strategic campaigns and content.

OVERVIEW

Para Hills Community Club required a stronger, more consistent marketing approach to increase member engagement, drive visitation, and support ongoing promotions and events.

The focus was to shift from reactive posting to a structured, campaign-led strategy that delivered real results — both digitally and in-venue.

I worked across social media, email marketing, promotions and campaign execution to build a more engaging and conversion-focused presence.

DELIVERABLES:

  • Campaign creation and rollout (events + promos)

  • EDM design and automation (TalkBox integration)

  • In-venue promotional material (posters, screens)

  • Copywriting across all marketing channels

  • Event and activation support

  • Social media strategy and content planning

QUICK STATS:

  • ↑ +132% event revenue growth (Father’s Day YoY)

  • ↑ +123% event revenue growth (Melbourne Cup YoY)

  • ↑ 1,631+ new members in 6 months

  • ↑ +1,429% Facebook audience growth

  • ↑ +212% increase in app engagement

  • ↑ 40% EDM open rates (above industry avg)

 Campaigns


→ Membership Growth Campaign

  • “Spend & Scan” promotions

  • Incentive-based offers (AFL tickets, rewards)

  • App integration to drive participation

→ Event Campaigns

  • St Patrick’s Day

  • Mother’s Day

  • ANZAC Day

  • Weekly promotions & themed nights

EDM Marketing

  • Automated campaigns (birthdays, sign-ups, renewals)

  • Promotional EDMs for events and offers Integration with TalkBox system

This created:

  • Consistent communication with members

  • Increased engagement and return visits

  • A more personalised customer experience

 Social Media


Content focused on:

  • Event promotion

  • Community engagement

  • Food & beverage highlights

  • Real-time coverage

In Venue Advertising

  • Event posters

  • Promotional signage

  • Digital screen content

Client Feedback - Para Hills Community Club

“Jasmine has been a huge asset to Para Hills Community Club across marketing, design, and content. She brings a great balance of creativity and practicality, always finding ways to improve how we present ourselves both online and in venue.

From campaigns and social media to design and day-to-day marketing support, she’s reliable, proactive, and always willing to go above and beyond. Her understanding of our audience and ability to execute quickly has made a noticeable difference.

She’s easy to work with, takes feedback on board, and consistently delivers high-quality work. We’re lucky to have her as part of the team.”

— Cameron

Let’s create something strategic, refined and built to grow with your business.

Work with me