Branding • Website • Strategy • Content
A complete brand and digital transformation to reposition a training provider into a modern, scalable education brand.
OVERVIEW
Courtesy Training Solutions required a clear separation from their existing driving school brand to establish a more professional, course-focused identity.
The challenge was to shift perception, from a transport-specific provider to a broader, scalable training organisation, while maintaining trust and familiarity within their existing audience.
I was engaged to lead the brand direction, website design, and digital structure to support this transition.
DELIVERABLES:
Brand direction and visual identity refinement
Website design and development (WordPress + Kadence)
Course structure and page layout system
Content hierarchy and user journey planning
Landing page design for testing and optimisation
Foundational assets for future marketing and campaigns
The website was designed to feel structured, professional and easy to navigate, with a strong focus on clarity of training programs and user flow.
Key features:
Clear course categorisation
Scalable page templates for future courses
Strong call-to-actions throughout
Mobile-optimised layout
Clean, corporate design to reflect credibility
Website
Content was structured to prioritise clarity, readability and conversion — ensuring users could quickly understand course offerings and take action.
Content & Visual Direction
The visual identity was refined to move away from a transport-heavy aesthetic into a more neutral, corporate and education-focused direction.
This allowed the brand to:
Appeal to a broader audience
Support future course expansion
Stand independently from the driving school
Branding
Clear separation between business divisions
Elevated and more professional brand perception
Improved user experience and navigation
Strong foundation for ongoing marketing and course expansion
Strengthen Your Foundation
Client Feedback - Courtesy Training Solutions
“Working with Jasmine on the Courtesy Training Solutions website has been a great experience. From the outset, she understood the direction we were aiming for in separating the brand from our driving school and creating something more corporate and course-focused.
She’s been proactive, easy to communicate with, and has taken the time to translate our ideas into a clean, professional website structure. The process has felt collaborative, and her ability to guide us through design and functionality decisions has been really valuable.
We’re really happy with the progress so far and look forward to continuing the project through to launch.”
- Michael
